50-40-90 Basketball Academy
Year-round shooting instruction in Baker City, Oregon.
Elite shooting mechanics. Real results. Private instruction with Richard Heriza.
Shooting 50% from 2-point range, 40% from 3-point range, and 90% from the free throw line is the gold standard in basketball — only nine players in NBA history have ever hit all three in a season. This program teaches the mechanics behind that kind of consistency.
As featured in the press
Richard Heriza
A lifetime on the court, now teaching what he's learned.
Richard's own playing background and 10,000+ hours of shooting practice are the foundation of this program.
The 50-40-90 Club
The 50-40-90 club is basketball's rarest shooting achievement: a full season shooting at least 50% from the field, 40% from three, and 90% from the line. It demands volume, efficiency, and mechanics that hold up under fatigue and pressure. In the entire history of the NBA, only nine players have done it.
If you watch any of these players, one thing is obvious — impeccable shooting mechanics. That consistency isn't luck. It's trainable.
No one is born a great shooter. But you can become one.
This program teaches players proper shooting mechanics and the core principles that underpin great shooting. Just as importantly, players leave with a practice regime — a daily routine they can run on their own long after formal instruction ends.
Richard is known for clearly explaining the subtle nuances of shooting that many instructors gloss over — the details that separate a good shooter from a knock-down shooter. Shooting a basketball is both an art and a science, and true mastery is rarely achieved. That's exactly what makes becoming a great shooter so rewarding — and for many players, an all-consuming passion.
What You'll Work On
Richard built this program by drawing on shooting principles from elite coaches, the best shooters in the world, and more than 10,000 hours of his own shooting practice. He's a big fan of Mike Dunn, one of the best shooting coaches in the world (available on YouTube).
Initial Baseline Testing
Analyzing each player's strengths and individual shooting mechanics.
Fundamentals of Shooting
Hand and wrist alignment, balance, leg and foot mechanics, elbow alignment, arch, follow-through, and repeatable-motion drills.
Shooting After Sliding or Running
Stability and balance in motion.
Shooting Off the Dribble
Keys to a quick, efficient pull-up jump shot.
Catch-and-Shoot Mechanics
Shooting with few or no dribbles.
Improving Shooting Range
Stabilizing the elbow at the proper angle and position.
Game-Speed Shooting Simulations
Translating clean mechanics into live, contested reps.
Free Throw Shooting
Fundamentals built from the ground up.
Built for Every Level
High School Players
Seeking to become more consistent shooters and scorers.
Middle School Athletes
Wanting to refine their shooting mechanics and become better shooters.
Youth Players
Learning proper fundamentals early, so bad habits don't hinder shooting consistency down the road.
Training Fees
$65
Per Player
1.5 hours of individual or group shooting instruction
Join the Waitlist- Private lessons available for one or two players.
- Groups of up to four players accommodated.
- An even number of players is needed for group sessions (except individual instruction) so a rebounder and shooter can pair up while Richard runs the drills.
Online payment coming soon. Payment details will be shared when your session is confirmed.
Join the Waitlist
We're finalizing a gym location in Baker City. Join the waitlist and we'll contact you as soon as sessions open.
(541) 519-0694If Richard doesn't pick up, leave a message that you're interested in basketball shooting training and he'll call you back.
Location
Location: Baker City, Oregon. Gym address coming soon.